What are link parties?
My shameless plug – here is the link party I currently host with a bunch of wonderful bloggers . It starts every Sunday at 6pm PST and runs until Thursday 12pm PST. Link up here and be seen on 10 blogs! In addition, we will often share your post on our social media or pin it our Merry Monday Link Party Pinterest Board so you get even more exposure!
What is the role of the host?
Is there a difference between a host and co-host? Yes. Even though you see a lot of “hosts” on a party, there is usually one main host. This is the person that runs the party and makes the main party HTML code for the other party hosts each week. The host is also responsible for dividing all of the “behind the scenes” work between all the party hosts and coordinating other aspects of the party.
The party host will usually create:
- Link Party Button
- Link Party Feature Button
- Tweet Links
- Most party collages, although sometimes each co-host will create their own using PicMonkey.
- Visit/comment/share the link-ups. Keep in mind that this can take several hours and it’s appreciated when others share and promote the party.
Depending on the experience level of the co-hosts with HTML coding, sometimes the host will have to change out the party buttons, tweets, and inlinkz codes for their co-hosts or guest hosts. Being somewhat familiar with HTML or text mode so you can edit or troubleshoot any issues with the party coding can definitely be helpful to the host.
What is the role of a co-host?
- A co-host(s) is the support for the party host and are especially helpful for larger link parties (I am so grateful for my party co-hosts and all the work they do). They help promote the party by sharing it on their social media and with their blog readers.
- They will also help the party host visit, comment, and share the link ups.* This helps ensure that every blog gets visited and promoted as a “thank you” for taking the time to link-up.
- Depending on how the link party is run, they will often choose their own feature picks and add this into the party HTML code.
*Not all link parties hosts/co-hosts will visit the link-ups. It depends on how big the party is, so don’t be surprised if you never get a visit from a host from the big parties- we’re talking 200+ link-ups. Although it would be nice to get a visit, just know that you are getting exposure to their large blog following. Again, this is because it takes a lot of time to visit, comment, and share each post.*
What is a guest host?
Many link parties have guest host spots. These are temporary co-hosting spots and can last for one week up to a month. Depending on the party, many times guest hosts will have the same responsibilities as a permanent co-host or may only have to host the party on their blog. It really depends on the blog host.
If you are thinking of becoming a blog co-host or guest host, here are some questions to ask:
- When is the party and does it fit into my blog schedule?
- Can I and will I promote the party?
- Can I fulfill all the duties that are being asked of me?
What does the host see on the link-up dashboard? A peek behind the scenes!
I use inlinkz to host my party and have access to the link-up dashboard. This will show how many link ups are on the party, the date the link was entered, the number of times the link was clicked on, the blog URL, link title, email, and the date/order the link was added.
Bigger blogs will always have more link ups through their blog. However, the number of link ups through a co-host’s blog can be a good indication of how well that host is promoting the party. So if you’re a host, co-host, or guest host…get out there and promote the party 🙂
- Tweet about it several times a day if needed. You can use Hootsuite to schedule tweets and it’s free.
- Share on Facebook
- Share on Pinterest
- Share on Google+
- Share on any other social media platform
*Create a hashtag for a quick and easy way to look up the party to promote it.*
How are features picked?
There are many factors that determine if your post will be featured. One of the main factors is to follow the link party rules. You can have the best post, but if you don’t follow the party rules, you won’t be featured. So, if the party asks that you link back to the party, display their button (some ask you to display it in a specific place), or follow the party hosts on one social media platform and you care about being featured…you should do it. Building a relationship with the party host can help too, but isn’t a requirement. Using a good link-up picture also helps, so choose one that highlights your post.
Other ways features are picked:
- Most clicked – Many parties will choose a feature based on the number of clicks a link-up has on it, which shows its popularity (this is how I choose our features).
- Host picks – These are links that are personally chosen by the party hosts to be featured on their blogs.
- Theme picks – Some parties will choose a theme and feature a few link-ups for that theme. For example, the hosts can decided to feature the top “summer themed” or “food” link-ups.
- Votes – I have personally never used this feature of inlinkz, but features can be chosen by votes too.
Hope you enjoyed “Link Party 101: Behind the scenes”. If there’s anything I’ve missed or you have a question about link parties, post it in the comments below and I’ll try my best to answer them.